Let’s set realistic expectations here: our system is built for speed.

We’ll have everything up and running in just 7 days, so you can start generating leads immediately.

You could be seeing high-quality leads and booked appointments within the first 21 - 30 days.

Some may have results even faster, some may take longer.

This is marketing and advertising, and nothing is guaranteed.

The only thing that IS guaranteed is, if you don't advertise, you'll probably remain stuck where you are just now.

As far as sales go, that depends on your sales cycle.

However our sales operations framework should help shorten your current time from "lead to sale" through more efficient operations and maximized touch points and conversions.

Listen, if you can send a text message or click a mouse, you can use this system.

We handle all the heavy lifting when it comes to setting everything up for you, connecting the dots, and giving you the easiest tools to dominate your market.

And if you ever get stuck, we're here to support you.

The only real way to consistently attract better, more premium clients is to make sure your sales pipeline always has more leads coming into it than you can service at any one time.

When there’s a steady supply of new leads coming in, you’re in a much stronger position to be selective about who you work with.

You’re not as tempted to say yes to the ones who give off a bad vibe, or the ones you already know are going to haggle, delay, or cause problems.

You know the kind I’m talking about. The ones your gut warned you about, but you said yes anyway, then then regretted it.

The best strategy for any remodeler who wants to work with better clients is to keep the pipeline full.

That gives you the freedom to choose who you say yes to and who you turn away, so you are never stuck making decisions from a place of scarcity.

That’s what ClientLab is designed to help you achieve.

We set up the entire system for you... LeadFlow™, ConvertFlow™, SalesFlow™, and all the bonus systems.

Here’s how it works.

After you become a client, you’ll sign an agreement.

This isn’t a long-term contract, it just outlines what we promise to deliver, and what we need from you to make it work.

Once that’s signed, we guide you through five short onboarding forms.

Each form has a short video (five minutes or less) to walk you through it.

Your job is to answer the questions as honestly and clearly as you can.

As soon as that’s done, we’ll use your answers to customize ClientLab and the Automatic Client Engine to your business.

We guarantee the full technical setup will be completed within 7 days of receiving your final form, but in many cases, we aim to have it done within 24 - 48 hours.

You know it's always better to under promise and over deliver.

Once setup is complete, you’ll get a link to book your onboarding call.

That call takes 30 to 40 minutes.

We’ll give you access to the system, help you connect any accounts that require your login (like social or ad accounts), and walk you through how to access the ad library and launch your first campaign.

After that, if you need support, we’re here. Just reach out.

Not necessarily.

If you personally handle all your sales calls, you probably don’t need to hire anyone.

But if you already have a sales team, you’ll quickly realise they’ve been operating at half speed.

SalesFlow™ cuts post-call admin down to 10 seconds per call, so your team spends their time closing deals, not fumbling with spreadsheets or forgetting follow-ups.

Salespeople hate distractions and love anything that helps them make more money.

That’s why they’ll actually use this system. It’s dead simple, and it helps them win.

But fair warning, once every call is tracked, and every reason for NOT getting a sale is recorded, you’ll see exactly who’s performing and who’s been hiding.

No more coasting.

No more wasted leads.

And if you want to really light a fire under them, add a prize and show the rankings. Nobody wants to be the worst closer.

If you're a fan of any of the gold mining shows on TV, you might know the name Freddy Dodge.

His catchphrase is,

"There are no guarantees in gold mining. We can't put gold in the ground. But we can help you recover more of what's there."

Marketing works the same way.

There are no guarantees.

But what we’ve built here gives you the best possible shot at getting results.

The Automatic Client Engine is based on systems our founder helped create during his time as Head of Marketing for an agency he helped scale to over one million dollars per month in revenue.

That is not a promise of what you will achieve. It is simply context.

No one can guarantee your outcome, and anyone who does is lying to you.

What we can say is this:

We will show you how to reverse-engineer your numbers.

You will know exactly how many leads you need to generate each month in order to hit your revenue goals, based on your current conversion rate from lead to sale.

That is the power of taking control of your marketing.

When the right systems are in place, it becomes a numbers game.

And in the right hands, this system can help a business push far beyond its current plateau.

Will that happen for you?

We do not know.

We have no insight into your team, your business, or your personal drive.

What we can guarantee is that we will do our best to help you succeed.

No long term contracts. No handcuffs. You can cancel anytime.

That said, we recommend at LEAST entering with a 16-week personal commitment to see the system hit its stride.

But it's not forced.

Ultimately, we don't want people in our service who don't want to be here.

We read the forums and see how many of the big names in the "shared leads" space (I call it a racket) operate.

With us, if you don’t love it, you’re free to walk away at the end of your monthly billing cycle.

However, if you're thinking short term, and can't see yourself being here in 12 months, and 24 months and beyond, please don't waste your time.

Marketing is not magic. It's a numbers game.

The numbers fluctuate over time.

In the beginning, the ad platform algorithms take a few weeks and a few hundred dollars minimum to find their groove.

Definitely don't bother signing up if you are looking for a short term fix and think you'll try it out for a month or two and expect miracles.

That's not how marketing works.

And yes, there is an agreement to sign before we start the onboarding process.

You’re never left hanging. Here’s what we provide: 24/7 live chat support directly in the ClientLab system.

The team will do whatever it takes to help you, even if it means hopping on a quick video chat to share screens and help you.

You can also email us.

There will be live and recorded training sessions to help you improve your results.

We'll even invite you to regular private 1-1 checkins, to go over things with you. Especially if you're one of the early adopter founding members.

We want you to get incredible results so you will leave us incredible testimonials.

Our success is your success. We’re in your corner, every step of the way.

SmartCloser AI is part of the ConvertFlow™ system. It engages every new lead the moment they interact with your business, whether that is through responding to an ad, sending a message on Facebook or Instagram, using the live chat widget on your website, or replying via SMS.

This ensures your speed to lead is as fast as it can possibly be, which is one of the most critical factors in maximizing your results from advertising. This step alone can increase lead engagement by as much as 90 percent, based on industry data.

As soon as a lead reaches out on any supported channel, SmartCloser AI initiates a text-based conversation. It then walks the lead through a proven sales framework that is designed to gather the right information and uncover emotional drivers behind the project.

First, it collects the lead’s name, email address, and phone number.

Then it asks for a brief description of the remodel they are looking to do.

After that, it explores the deeper reasons behind why they want to do the remodel now.

It asks about any frustrations with their current space, as well as any positive memories attached to it.

It then moves on to ask what features or elements are “must-haves” for the new space, and follows that by asking an aspirational question: if everything were done tomorrow and their dream remodel was complete, what would it look like?

This line of questioning is designed to uncover the lead’s core motivations and emotional drivers, which helps you or your sales team understand how to approach the conversation and close the deal more effectively.

Next, SmartCloser asks about the timeline.

You get to define both a minimum and maximum qualification window.

For example, if you are typically booked out four weeks in advance, you can set that as the minimum. If a lead says they want to start sooner than that, the AI will explain that you are usually booked out and ask if they are flexible to start a little later. Only if they say no and insist on starting sooner will they be disqualified.

You can also define a maximum window. For example, if you do not want to speak with anyone planning a remodel more than twelve months in the future, SmartCloser AI will temporarily disqualify them.

Then, the ConvertFlow™ system will automatically re-engage with the lead once their proposed start date falls within your desired window.

If the lead passes the timing step, SmartCloser AI will ask for their budget.

It will press for a clear number. If the lead refuses to answer, it will explain that without knowing the budget, it is not possible to determine whether their project is feasible. If the lead continues to withhold that information, they will be disqualified.

If the budget they give is below your minimum requirement, the AI will also disqualify them.

If the lead meets all your qualification criteria, SmartCloser will then attempt to book them into your sales calendar. You control the time slots and availability, whether it is just you or a team of reps taking calls.

The AI’s goal is to book a quick phone call, not a site visit, not a full estimate.

That first call is where you or your team can decide if the lead is worth investing time and resources into.

You always have full control, and you make the final decision.

Nope.

Our LeadFlow™ system includes a library of ads, already created for you. So you don't need to learn copywriting or design.

Just choose an ad, enter your service area, and set your budget.

Then a few clicks and boom, your ad is live, inside your OWN ad account.

Yes, A2P 10DLC compliance is critical, and it’s already built into how ClientLab operates.

A2P 10DLC (Application-to-Person 10-Digit Long Code) is a set of regulations introduced in March 2022 by The Campaign Registry (TCR) to ensure that businesses sending SMS messages in the U.S. are verified.

Without registration, SMS messages, including the automated lead nurturing handled by ClientLab, as well as the SMS reminders to leads about their booked sales appointments, will not be delivered.

The good news? We guide you through the entire process, right inside your ClientLab account.

Why is A2P 10DLC important?

Mandatory Compliance: It’s not optional, every SMS message sent by our system must comply to ensure delivery.

Consumer Protection: These rules protect homeowners from spam, making legitimate businesses like yours stand out.

Reliable Delivery: Registered businesses bypass carrier filters, so your messages reach your leads promptly.

What about the costs?

We cover the initial registration fee as part of your onboarding.

However, if the registration is rejected due to incorrect or incomplete information provided by you, subsequent attempts will require an additional fee, which you’ll need to cover.

As long as you provide the exact details we request during onboarding, this process is straightforward.

While it may feel like extra bureaucracy, it ultimately sets your business apart as a trusted and compliant communicator.

These barriers actually make it BETTER for you in the long run.

Yes, the system is compliant with the new FCC laws, and you’re absolutely correct—shared leads are essentially finished under these rules.

Here’s what’s changed: The FCC was set to enforce new one-to-one consent requirements for homeowner outreach on January 27, 2025. However, this ruling has now been postponed until January 26, 2026, pending further review.

This delay could change at any time, and the law may be enacted sooner depending on the outcome of ongoing legal proceedings.

When it does take effect, shared lead sellers will be required to obtain explicit consent from homeowners for each individual remodeler they plan to sell a lead to—making shared leads effectively unworkable under the new law.

With ClientLab’s system, you’re already ahead of the curve. Every lead in the system provides direct, trackable consent to be contacted, ensuring compliance the moment these regulations are enforced.

Explicit Consent Tracking: Every lead that comes in to the system provides express permission to be contacted via SMS. This is done through asking them to check a box to agree to specific terms which spell out clearly the reasons they may be contacted. The CRM records the date, time, and exact language used when the lead granted consent, ensuring a clear compliance trail.

STOP System Built-In: If a lead replies with “STOP” or similar keywords, our system instantly removes them from SMS messaging. This automated safeguard ensures you’re compliant with both FCC regulations and texting laws under the A2P 10DLC framework.

Comprehensive Opt-Out Management: The system also monitors and handles opt-outs across all communication channels to prevent accidental violations and protect your business.

While these requirements may seem like added bureaucracy, they’re actually good news for your business. The new laws help maintain trust with homeowners by cutting down on spam and enforcing higher standards for professional communication.

None of this is legal advice, we are not lawyers and do not pretend to be legal experts.

Consult a licensed professional, because ultimately it is your personal responsibility to adhere to all laws.

With that said, we do stay on top of the regulations as much as it is possible to do so. And we are networked into larger groups of industry experts who help us stay on top of things, in the ever changing regulatory landscape.

If you’re an established remodeler with a skilled team, a great reputation, and the capacity to handle more premium clients, this system is designed for you. If you’re tired of racing to the bottom with cheap leads and want to dominate your market, you’re in the right place.

If you understand that while word of mouth IS the best source of customers, it shouldn't be the PRIMARY driver of growth to get you to the next level of business.

If you understand that online advertising is a literal numbers game, and that when set up properly, you can basically "buy customers", even if you don't know HOW to do it yet, you're in the right place.

If you're willing to INVEST in growing your business, and make your capital WORK FOR YOU to hopefully produce more capital, then this is the place for you.

If you are a professional, who takes customer service seriously, you'll be right at home here.

I watched an old episode of Gold Rush the other day where Parker, the young mine boss, he hired an MIT grad (this young girl with no knowledge of gold mining) to get her outside perspective on where his operation was burning money needlessly through inefficiencies.

She assessed how they ran things and unlocked a mountain of profit for him, by optimizing his operations.

If you're at the stage of business where you're looking at your sales operations (or lack of them) and you know that there room to tighten things up and increase profitability on the back end, you're in the right place.

The post-covid inflation is never going away.

Material costs won't go back down, they'll keep going up.

In a world where lowball bidders are using change-order fraud to get jobs, then abandoning the last 20% of the job, the industry is getting such a bad name.

The combination of expensive debt, inflation and that relentless underbidding, it's making it harder for companies like yours to raise prices as high as you should be raising them.

It makes it a hell of a lot easier if you view your operational efficiency as another profit lever that can be pulled and optimized.

If this speaks to you, you're in the right place.

This is the wrong question—let’s focus on the right one.

How many leads do you actually need to hit your goals? That’s the magic here. With ClientLab, YOU are in control.

Let’s reverse-engineer it:

Let’s say you want to close two premium remodels per month.

If your sales team converts at 20%, you’ll need 10 qualified sales appointments to reach that goal.

But lets say you’re being highly selective and only move forward with 60–70% of those qualified appointments, you’ll need around 15–17 pre-qualified leads booked into calls each month.

Now let’s assume just 20% of the leads entering your pipeline actually qualify to be booked into sales calls, you’ll need approximately 75–85 total leads entering your pipeline each month to be on target to hit your goal.

How Do Ads Deliver Those Leads? Let’s reverse-engineer it on the ad side.

To understand how ads work, let’s cover some basics.

Impressions: This is how many times your ad is shown in people’s feeds.

CPM (Cost per Thousand Impressions): You are charged based on every 1,000 impressions.

CPM costs typically range from $20–40, depending on factors like your audience and ad quality.

CTR (Click-Through Rate): This measures how many people click on your ad.

A good CTR ranges between 1–2%

Conversion Rate: This is the percentage of the people that clicked on your ad who then go on to submit their information and become a lead.

Anywhere from 10%-20% is common, although you can get higher. Let's settle on 15% conversion rate from clicks to leads, and crunch some numbers.

ROAS (Return On Ad Spend) : The return on your investment into paid ads. Your ROI.

Let’s look at two hypothetical examples: one with lower performance and one with higher performance.

Example 1: Lower Performance

Let’s assume a higher CPM of $40 and a lower CTR of 1%.

With $40, you’ll get 1,000 impressions. 1% CTR equals 10 clicks

At a 15% conversion rate, that’s 1.5 leads per $40 spent.

This adds up to $26.67 per lead

Example 2: Higher Performance

Now, let’s assume a lower CPM of $20 and a higher CTR of 2%.

With $20, you’ll get 1,000 impressions, generating 20 clicks.

At a 15% conversion rate, that’s 3 leads for $20

This adds up to $6.67 per lead.

The cost per lead is between $6.67 - $26.67 per lead.

Final Calculations:

To get 2 premium remodel clients per month, we worked out we might need 75 - 85 leads per month.

Higher performance example: At $6.67 per lead, that comes to between $500.25 - $566.95 per month.

Which is between $16.68 - $18.90 per day in ad spend

Lower performance example: At $26.67 per lead, that comes to between $2000.25 - $2266.95 per month

Which is between $66.68 - $75.57 per day in ad spend

Just for fun, let's finish this example.

I do not know how much you charge for a premium remodel, and I do not know your margins.

So let's do one example at $25K for the remodel, with a low 25% margin. In this example, you'd make $6250. Multiply that by 2, for two remodels, and the profit is $12,500

If $2000 was spent on ads that month to get the $12,500 profit from 2 jobs:

ROAS = 6.25 (Or 625% return on your investment.)

If $1200 was spent on ads ($40 a day) to get the 2 jobs:

ROAS = 10.42 (Or 1042% return on your investment.)

For this remodeler, the question becomes, how much are they willing to spend to make $12,500?

I'm sure you'll agree, there's not many places you can make between 6 to 10 times return on your money. Welcome to the world of paid ads.

Let's do another example if the average remodel price was $65K, and the remodeler had a better margin of 35%. In this example, you would make $22,750 per job. Multiplied by 2 jobs, for a profit of $45,500.

If $2000 was spent on ads that month to get the $45,500 profit from 2 jobs:

ROAS = 22.75 (Or 2275% return on your investment.)

If $1200 was spent on ads ($40 a day) to get the 2 jobs:

ROAS = 37.92 (Or 3792% return on your investment.)

In this example, how much would you be willing to pay in ad spend per month to get over $45K in profit?

I hope something just clicked in your mind.

This is how paid ads work.

It's all a numbers game, and you can reverse engineer it to work out what your budget needs to be, based upon your goals.

We recommend starting at $40 per day minimum, to aim for 1 - 2 premium clients extra per month.

NOTE: Please be aware that all results mentioned on the ClientLab website are not typical, and the website is not guaranteeing that you will achieve the same results. The strategies and case studies and hypothetical examples presented are estimates of what is possible. The ClientLab team has no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic. Therefore, we do not guarantee or imply that you will get ANY results, never mind better results or earn more money, or that you will do as well, especially if the techniques are not implemented.

Individual’s experiences are not typical. Your experience and outcomes depend on your education, business, experience and execution.

Your results may vary. See Terms & Conditions here for full details.